The finalists for the 2019 Axis Awards have been announced and it’s Colenso BBDO leading the way with 64 mentions, followed by FCB on 55 and DDB on 51.
Marketing, advertising & media intelligence
Got a story? Email firstname.lastname@example.org
Axis 2019: Colenso BBDO to defend its title, leads finalists with FCB and DDB
One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.
Sky Television's first half profit has dropped sharply as it battles tough competition, forcing it to raise prices.
Hey, Big Spender: Navigating the wild world of marketing technology
Fun fact: The average CMO spends more on technology than many CIOs. Has the job of the marketer suddenly become complicated? And how do you know you're making the right decisions when it comes to all that tech?